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Thursday, August 10 • 9:00am - 10:15am
The 5 Dimensions of great products (Valerio Zanini)

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To build great products, those that deliver an awesome experience that customers love, we need to broaden our view to the product experience as a whole, and not just the tangible aspects of a product. The traditional Software Development Life Cycle view is not enough, as it only focuses on the physical implementation (software development). In today’s world, to build a successful product, building a “thing” is no longer enough. You need to have a broader look that includes the whole customer experience around your product. Marketing, training, support, maintenance, partnerships with resellers, retail locations, a sales team can all be parts of your awesome product experience.
We need a new approach, to plan for both tangible and intangible aspects of a product experience. We need a 5D vision of the Product Experience. The 5 Dimensions of product management (DISCOVER, DESIGN, DEVELOP, DEPLOY, DELIVER) help us in creating a product from ideation to launch with a step-by-step guide across each phase. The framework organizes techniques that product managers can employ to create awesome products. This session presents the 5D Vision framework through a combination of lectures, group exercises, and real-life stories. Participants actively create and organize their 5D Vision framework in a collaborative exercise. Learn about Design Sprints, Customer Journey Maps, Prioritization techniques, Development and Testing, Launch plan, and Delivering success.

Learning Outcomes:
  • - What is a great product
  • - Going beyond building "the thing"
  • - Delivering a great customer experience
  • - The 5D Vision framework
  • - Using the right tools for each phase.
  • - Deployment is not the goal. Delivery is.
  • - What is Delivery? What is a great customer experience?
  • - How do we measure a great customer experience?
  • - Familiarity and context for several methodologies including Design Thinking/Design Sprints, Customer Journey Maps, Product Journey Maps, ATDD, MVP, Metrics-based delivery


avatar for Valerio Zanini

Valerio Zanini

Digital Innovator, 5D Vision, LLC
A product innovator and digital leader, Valerio is passionate about creating products that customers love and developing the teams that make them a reality. An expert at bridging technology and business, he has led product and technology teams across a spectrum of industries, from... Read More →

Thursday August 10, 2017 9:00am - 10:15am EDT