Abstract: There are two common problems that lead to bad software: the project team isn’t aligned on a problem and the customer isn’t involved in the design process.
You end up with a product that the business didn’t ask for, the tech team struggles to deliver and customers don’t want. How do you increase confidence in the direction of your product and work together to build innovative solutions that bring the business, technology, and customers together?
Design by Discovery is a process to understand business goals and customer needs. It isn’t about designing screens or coming up with a final solution. Rather, it’s an efficient way for a project team to gain a shared understanding, explore ideas, and develop a design direction.
You’ll walk away from this session informed, energized, and prepared to apply this knowledge on your projects.
With 37 years of combined experience, Matt & Garren have designed software and services for clients ranging from Fortune 50’s to startups to small businesses. They co-founded Artifact in 2011 and believe one of the secrets to success is to not take themselves too seriously.
Learning Outcomes: - What is Design by Discovery?
- Why is Design by Discovery important?
- Who owns the discovery process?
- How do you understand which problem to solve?
- How can you better understand your users?
- What are effective and efficient techniques to use?
- How does Design by Discovery fit into Agile?
