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Wednesday, August 9 • 3:45pm - 4:15pm
Brainwriting: The Team Hack To Generating Better Ideas (Chris Murman) POPULAR

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If you work in an office, your boss has probably forced you into a brainstorming session or two (or 12). Invented in the 1940s by an advertising executive, the purpose was to solicit a large number of ideas in a short period of time. By putting a collective of creative people in the same room, better concepts should come. Sounds very agile.
However, science has shown several times that brainstorming is a terrible technique. It’s cumbersome due to all of the interdependent activities happening at once. When spending time generating ideas as a group, you often spend more time thinking of others ideas than your own.
Fortunately, a relatively unknown technique is starting to gain popularity called brainwriting. Simply put, brainwriting involves a group generating ideas alone and passing them around the group in short bursts. It's a combination of group and individual interactions. Incorporating it into your team events can produce more diverse ideas and provide a friendlier environment for collaboration. In this session, I will review my experience with them in the past year and leave the audience with some tools to bring brainwriting back to their offices.

Lessons Learned from Your Experience:
  • Chief amongst this study were the following keys to my experience with this technique:
  • - The fallacy of brainstorming: appealing to the head and the heart of the matter.
  • - Why the right environment matters for generating ideas.
  • - What exactly makes an idea diverse?
  • - A comparison of individual idea generation vs. group idea generation.
  • - A walkthrough of I used brainwriting in some of my team events.


avatar for Chris Murman

Chris Murman

Senior Agile Consultant, Solutions IQ
Chris Murman's first job out of college was the weekend sports anchor at an NBC affiliate. If he had only known what was in store!Interestingly enough, he still loves telling the stories of others every day. Each interaction is an opportunity to learn what made you unique, and understand... Read More →

Wednesday August 9, 2017 3:45pm - 4:15pm EDT
Wekiwa 1&2