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Thursday, August 10 • 10:45am - 12:00pm
Naughty or Nice, Santa's spreading Agile Marketing Advice (Kim Brainard)

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Abstract:
Santa delivers value, faster, and better than any business in the World! He’s a jolly old sole and one hell of a marketing genius. Branding Saint Nick positioned Santa Pays It Forward (SPIF), a non-profit, to cultivate a one elf shop, into a lean non-profit workshop spanning across 8 states, providing for low income seniors.
Join me in this real life fairytale,"Twas the night Santa Pays It Forward became an overnight non-profit success!" Discover how the Agile Marketing Manifesto helped brand this non-profit implementing marketing values and principles to fuel creation. Santa is possibly the world’s most beloved, but to truly market a company your mind and heart have to be in it. I will share the power of conviction and its impact to marketing. Finally, I will explain how taking a unique approach to selling proposition will set a company apart from the rest.
Now on Dasher, on Dancer, is your mindset Prancer? On Comet, On Cupid, it’s time to use Agile Marking to innovate your business.

Learning Outcomes:
  • Learn how adaptive campaigns over big bang campaigns can be most cost effective for lean startups
  • Discover ways to empower and motivate individuals to build marketing programs by giving them the environment and support needed
  • Define innovative ideas to dress your brand for any season


Speakers

Thursday August 10, 2017 10:45am - 12:00pm
H1
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