Abstract: We make decisions every day driven by cognitive biases designed to save time and energy. These mental shortcuts serve us well. Marketers have used this knowledge for many years building successful marketing strategies. Armed with the same knowledge, is it possible for us to build better products?
Part of designing a great product is convincing users to behave in a way to reach a specific outcome. Behavior design gives us a model to define and foster behavior change. It provides a method for thinking about forming habits and motivating users. It borrows ideas from behavioral science: the study of why people behave as they do. This design method helps identify critical user stories often missed using conventional methods. Identifying these stories are a must to building lasting products. They link core user needs with business outcomes. These design methods drive products such as Facebook, Instagram, and Twitter.
In this talk, we'll explore how to use behavioral design to build a better backlog and design an engagement loop. Chris will share how to integrate these ideas into your Agile development process. You'll leave with practicable steps you can apply to your projects.
Learning Outcomes: - Why understanding behavior design is critical to better backlogs and successful products
- The essential elements of an engagement loop
- How designing these elements leads to more engaging products
- How can better prioritize the backlog using these stories
- How to integrate these ideas into your Discovery and Agile processes
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