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Tuesday, August 8

10:45am EDT

Why and how we are moving beyond the Product Owner Mindset at Riot Games (Michael Robillard, Ahmed Sidky)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

At Riot Games our mission is to be the most player-focused game company in the world. That means we need to build fun, competitive, and engaging experiences for our players - everyday! In this journey we discovered that the product owner mindset and tools are insufficient. We needed to go beyond creating and managing backlogs to defining inspiring visions and creating bold strategies - still in an agile and flexible manner.
This shift requires a new mindset and a collection of effective yet lightweight tools and techniques. Our product leaders must ask different questions, discover deeper resonance, and provide strategic guidance that maintains the empowerment and autonomy of our programs and teams. As a result, we require a focus on the new world we aspire to create and the required impact, consistent terminology for often vague or overused strategic concepts; and we require the capability to identify and challenge the implicit assumptions in our strategic decision.
We will show how at Riot Games we have expanded on Jeff Patton's work on output/outcome/impact and combined it with Roger Martin's work on lightweight iterative strategy to drive our product organization forward. In addition, we are leveraging the validated learning approach from Lean Startup to minimize the risk of our strategic directions. We will discuss a critical inflection point where it is all too common to shift from outcome and impact back to output and why we believe this is inappropriate and how we keep it from happening at Riot. We will also include activities that will allow participants to experience the strategic thought process we are currently deploying across Product Management at Riot Games.

Learning Outcomes:
  • Understand how and why Riot differentiates between Output, Outcome, and Impact
  • Learn how and why to apply Product Management craft in an agile, complex, entertainment organization for creating, communicating, and de-risking strategy
  • Ability to describe a holistic system of building, validating, and aligning product strategy in an agile organization
  • Ability to apply Roger Martin's strategic framework of questions to whatever strategic process you use


avatar for Ahmed Sidky

Ahmed Sidky

Head of Business Agility, Riot Games
Ahmed Sidky, Ph.D. known as Doctor Agile, is a well-known thought-leader in the Agile community. He is currently the Director of Development Management for Riot Games and before that he was a transformation consultant for Fortune 100 companies. He is the co-author of Becoming Agile... Read More →

Tuesday August 8, 2017 10:45am - 12:00pm EDT

2:00pm EDT

Build Better Backlogs Using Behavioral Design (Chris Shinkle)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

We make decisions every day driven by cognitive biases designed to save time and energy. These mental shortcuts serve us well. Marketers have used this knowledge for many years building successful marketing strategies. Armed with the same knowledge, is it possible for us to build better products?
Part of designing a great product is convincing users to behave in a way to reach a specific outcome. Behavior design gives us a model to define and foster behavior change. It provides a method for thinking about forming habits and motivating users. It borrows ideas from behavioral science: the study of why people behave as they do. This design method helps identify critical user stories often missed using conventional methods. Identifying these stories are a must to building lasting products. They link core user needs with business outcomes. These design methods drive products such as Facebook, Instagram, and Twitter.
In this talk, we'll explore how to use behavioral design to build a better backlog and design an engagement loop. Chris will share how to integrate these ideas into your Agile development process. You'll leave with practicable steps you can apply to your projects.

Learning Outcomes:
  • Why understanding behavior design is critical to better backlogs and successful products
  • The essential elements of an engagement loop
  • How designing these elements leads to more engaging products
  • How can better prioritize the backlog using these stories
  • How to integrate these ideas into your Discovery and Agile processes


avatar for Chris Shinkle

Chris Shinkle

Director of Innovation, SEP
Chris is a practitioner and maker. He is a thought leader and continually initiates new ideas and continuous improvement at SEP. His experience comes from building products with many large clients in a variety of industries: aerospace, medical, healthcare, finance, etc. He introduced... Read More →

Tuesday August 8, 2017 2:00pm - 3:15pm EDT
Wednesday, August 9

2:00pm EDT

Defining Value: Perspective Is Everything! (Angela Wick)
Limited Capacity full
Adding this to your schedule will put you on the waitlist.

What is value? How do we know that the product and its features are bringing value to the customer? This elusive term has so much meaning that can easily be dismissed. We will explore what value really means and types of value that products provide to customers. We will also look at how products provide value and customer experience value at different levels of detail (product, feature and design levels). Additionally we will discuss how teams and individuals can use a definition of value to explore, discover, and ultimately deliver and execute on value in everything they do. Come redefine what value means to your product and customers and deliver truly value products!

Learning Outcomes:
  • Explore different perspectives on what value is
  • Discover how to determine which perspective matters to your customers and users
  • Uncover techniques to ensure value is delivered every time in your product!


avatar for Angela Wick

Angela Wick

CEO/Principal Trainer/Coach/Consultant, BA-Squared, LLC
I am passionate about modernizing requirements practices and helping organizations collaborate on a Product Vision aligned to strategy and guiding them to a meaningful backlog and iterations that keep customer and organizational value top of mind. I coach and teach organizations... Read More →

Wednesday August 9, 2017 2:00pm - 3:15pm EDT
Thursday, August 10

3:45pm EDT

There is such a thing as too much customer feedback (and it's killing your MVP!) (Natalie Warnert)
Limited Capacity filling up

Minimum viable product (MVP) has been defined, redefined, corrupted and morphed into something unrecognizable. Its definition changes by the moment, product, feature, team etc. The problem of user validation coming too late still exists, but another problem of too MUCH user feedback has emerged. When we focus on feedback that is overly specific, our MVP loses its intentional vagueness and ability to be generic across a similar user base. That is, we develop a product for a specific user or customer and the investment does not expand as easily to other users as the product scales, effectively nullifying much of our investment dollars and knowledge.
In this talk, Natalie shows real world examples of how she has seen MVP feedback used and abused across multiple large retail products and features. She describes key strategies to shift the traditional way of thinking to a leaner model while preserving options for delivery through “just enough” user feedback, and how to self-correct if feedback and product development becomes too centered on an overly-specific need.

Learning Outcomes:
  • -Focus on user learning and validation before too much investment is made by using MVP concepts
  • -Balance early and specific user feedback while keeping the MVP generic enough so its investment does not exceed its useful life
  • -Learn to truly embrace failing fast and pivoting
  • -Identify consequences of not validating products and features early enough in the process and destroying design options


avatar for Natalie Warnert

Natalie Warnert

Sr Agile Consultant, Natalie Warnert LLC
Natalie Warnert is the primary founder of the Women in Agile initiative, which enables, empowers, and expands the distribution of new and diverse ideas in the agile and technology communities worldwide. She is a frequent speaker on business and agile topics including product strategy... Read More →

Thursday August 10, 2017 3:45pm - 5:00pm EDT