Rob Keefer, PhD, is Co-founder and Innovation Director of POMIET, a healthcare systems consulting company. He has 20+ years of experience delivering innovative software solutions along with 12+ years leading Agile teams and implementing approaches for better human/computer interaction. Rob specializes in turning complex HealthIT problems, into opportunities for measurable progress, improved deliverables, and faster time-to-market. Along the way, he works to ensure the user's perspective is included throughout a product's entire development. The result of this experience is a unique, lean development methodology, which POMIET is built around. Rob has authored several articles, white papers, and presentations on Agile practices, software craftsmanship, and user experience design. Rob holds a Masters in Human Factors Engineering and a Ph.D. in Computer Science, and has led the agile development of highly interactive products with CareSource, Cincinnati Children’s Hospital Medical Center, Misys Healthcare Systems, TIAA-CREF, Raytheon, Major League Baseball (mlb.com), FedEx Office, and more. Rob has presented nationally and internationally on topics around innovation, software craftsmanship practices, agile methodologies, usability, and more. Rob has also lead numerous Agile adoption strategies and Agile training sessions for Fortune 500 and 1000 Companies. Clients consistently praise his pragmatic solutions based on real-world experiences. Specialties: Health Informatics, Software Craftsmanship, Lean/Agile Project Management, Human Factors Engineering, User Interface Design and Development, Information Visualization, Prototyping.